Second Triangle: Strengthening Locational Factors

The second triangle is about locational factors, i.e. those features which determine whether a given city or region qualifies as a favorable setting for doing business. There are three types of locational factors:

1. Tangible locational factors, which are mostly "hard" criteria and which can often be quantified
2. Intangible factors relevant for firms, which are "soft" factors and not easily quantifiable
3. Intangible factors relevant for individuals/professionals, which are basically those factors that define the quality of life in a given location

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